4. 12. 2008
České Budějovice, 1st December 2008 – On Friday 5th December, the "Masné krámy" restaurant in České Budějovice is celebrating exactly a year from its re-opening for the public after an overall reconstruction.
"To thank them for their all-year custom, we have prepared a special birthday offer for our visitors, which will make their stay in the Masné krámy restaurant special and pleasant," says Budweiser Budvar's Gastro Department Manager Antonín Janský. On this singular occasion, guests can savour roast piglet and smoked ham cut from the bone, carved directly in the restaurant area. One portion including a piece of bread will be available at an advantageous price of CZK 49. Additionally, each customer will receive a bottle of Budvar's specialty beer – Bud Super Strong as a present if they order a main meal. Should the bill exceed CZK 1,000, the guest will receive a commemorative coin with the Masné krámy motif. "Live music will put the finishing touches to the ambience in the restaurant during the day. The lunchtime period will hear Czech country music, while swing will dominate the afternoon and jazz the evening," adds the "Masné krámy" restaurant's manager Tomáš Olejník.
The "Masné krámy" restaurant managed to pick up its famous tradition again, as it enjoyed a great interest from its customers during the past year. 1,360 hectolitres of drawn beer have been consumed this year so far, with most of the volume going to Budweiser Budvar Krausened Lager drawn directly from the beer tanks. The restaurant offers a wide range of meals, the most successful being traditional Czech cuisine, in particular the "Brewer's Goulash", the "Old Czech Roasted Pork" and "Grilled Pork Ribs".
The "Masné krámy" restaurant's capacity is presently 190 places. The restaurant is open daily; the opening hours are Mon – Thu 10.30 a.m. – 11 p.m., Fri – Sat 10.30 a.m. – midnight, Sun 11 a.m. – 9 p.m. Reservations can be made on 387 201 301 or by email info@masne-kramy.cz. Detailed information about the "Masné krámy" restaurant including menu and price list can be found at www.masne-kramy.cz.
‘Masné krámy' Restaurant
The present building of Masné krámy probably comes from 1554. As the name suggests, its purpose used to be to sell meat. In 1953, the building was rebuilt into a pub, quickly gaining considerable popularity owing to first-class Budweiser Budvar beer as well as serving excellent food. Following the 2002 floods the pub had to be closed down and was re-opened after a five-year break on 5th December 2007. The reconstructed interior designed and supplied by Story Design a.s., follows not only the original restaurant's tradition but also the historic character of the building. Therefore such architectural elements and traditional materials had been chosen so that they support the historic outcome (solid oak, natural leather, black mat metal and patina copper). The interior furniture is of a simple and purposeful character evoking the historic unity with the building. That is not to say that even more modern trends of restaurant facilities equipment were not used in Masné krámy. For that reason LC screens and other LC projection equipment can be found in here, so can WIFI internet connection or wireless cashier equipment. The capacity of the restaurant is 190 places.
"Krausened Lager" in Masné krámy
Masné krámy's beer offer is dominated by Budweiser Budvar Krausened Lager, which is drawn directly from the beer tank only in here and in no other restaurant in the world. Krausened Lager is also available in other selected Czech restaurants, nonetheless only drawn from kegs, since it is very vulnerable to storing and care conditions, which are met only by some restaurants. Due to its content of live yeast, the lager must be kept in a temperature of 6-8 °C. The initial brewing procedure of the Krausened Lager is the same as with Budweiser Budvar Czech Premium Lager. The difference lies in the fact that a certain amount of "rings" is added into the ready-to-consume beer, supplying the beer with a new culture of brewing yeast at its best condition plus another share of the extract. Further fermentation of the beer then takes place. The resultant Krausened Lager contains live yeast culture, providing the beer with better sensory qualities distinct from the traditional keg lager (greater fullness of the flavour, stronger tang, firmer head etc.)
Budweiser Budvar National Corporation
Budweiser Budvar N.C. brewery has long been one of the most successful Czech foodstuff companies. Nearly half of its production is exported to more than 50 countries worldwide. Budweiser Budvar's sales increased by 9% in 2007, having reached the volume of 1,253,000 hectolitres of beer. The brewery's 2007 gross profit annually grew by 13% onto the total of CZK 302 million. Since 1991, about CZK 3,500 million has been invested into the modernization and development of the brewery.
Further information and queries:
Budweiser Budvar National Corporation
Petr Samec, PR manager
Tel: +420 387 705 284
+420 606 757 997
E-mail: petr.samec@budvar.cz